Mr. Eraj Fernando, HTL Logistics Group’s Head of Business Development, Interview with Network Partner Pangea | HTL
06 March 2023
Mr. Eraj Fernando, HTL Logistics Group’s Head of Business Development, Interview with Network Partner Pangea
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Mr Eraj Fernando, HTL Logistics Group’s Head of Business Development, was interviewed by our Network Partner Pangea.

In the interview, he spoke on unlocking growth opportunities and how taking sales leads seriously is vital for Freight Forwarders.

Read the interview below!

In the freight market, quality sales leads refer to potential customers or businesses that have a high likelihood of requiring and utilizing the services of a freight forwarder. These leads are typically generated through targeted marketing efforts, referrals, or existing customer networks.

Eraj Fernando, Business Development Manager at HTL LOGISTICS (your Pangea partner in India and Sri Lanka), comments about the topic, “The Indian market is one of the fastest growing and most dynamic in the world, and there are countless business opportunities waiting to be explored. Being a part of this growing industry has given me the chance to tap into a vast pool of potential clients and grow our business. Working on quality sales leads with our international counterparts is essential and offers a wealth of opportunities for growth and diversification”.

A quality sales lead is valued because it represents a potential business opportunity for the company. Freight forwarding is a highly competitive industry, and attracting new customers is crucial for growth and profitability. Quality leads can help companies to identify and target potential customers with high chances of conversion, which can lead to increased sales revenue and market share.

In addition, those leads can also help freight forwarders to expand their customer base and diversify their business. By identifying new customers and markets, freight forwarders can reduce their dependence on a small number of key customers or industries, which can mitigate the risk of downturns or disruptions in those sectors.

“The network partners who take care of sales leads coming from us, as freight forwarders in India and Sri Lanka, not only benefit from increased business opportunities, but also from our expertise, local knowledge, and established relationships. This approach and mutual cooperation on valued leads help all parties expand business and reach new heights of success. We look forward to continuing winning new moves, traffics and customers by sharing efforts on productive sales leads with all our partners at Pangea and Connecta”, continues Eraj Fernando.

Preparing, sharing and succeeding with a freight sales lead involves several key steps, including:

Overall, quality sales leads are a valued business opportunity for all members because they represent the potential for growth, increased revenue, and diversification of the company’s customer base.

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